The Little Things, a new film starring Rami Malek, has grossed $ 4.8 million (nearly $ 4 million) during its opening weekend in US cinemas. The film has also been available on the HBO streaming service since the same weekend.
American film companies have long been concerned with the question of whether new films should still be shown in the cinema or whether they should be offered directly by the major streaming services.
The Little Things, in which Denzel Washington plays alongside Malek, premiered in American cinemas last weekend and was thus simultaneously seen on HBO Max.
With the proceeds of $ 4.8 million The Little Things one of the best opening results during the corona crisis. The film also did very well on the streaming service, according to HBO. Yet that does not provide conclusive proof that films should be premiered at the same time in the cinema and at home.
In the United States and Canada, only 45 percent of all movie theaters are currently open. Warner Bros., owner of HBO, still has plenty of opportunities for further experimentation: there are seventeen more films ready that will premiere in both theaters and on HBO. After that, it must be clear what the consumer values the most.