Here’s what we know about Donald Trump’s media plans NOW



Donald Trump will most likely leave the White House in January, but not out of sight of his constituents. According to insiders, the current president of the United States is working on a way to get long-term media attention. But it will not be easy.

When Trump was cast in 2004 for The Apprentice, he was on the brink of bankruptcy. NBC’s talent show was a huge success and delivered according to The New York Times up to the end of the program in 2015, almost half a billion dollars (more than 420 million euros).

Fearing losing to Hillary Clinton in the 2016 presidential election, Trump again toyed with the idea of ​​being on television for a long time. Mainly to recoup the money that was put into his campaign. His fear of losing proved unfounded and media plans were shelved.

Four years later, Trump seems to have thawed these plans again. If the contesting of the election results turns out not to bear fruit, Trump will simply have to look for a job again after January 20. But the incumbent president would rather try to become president again in four years, political experts say.

A guest appearance, your own program or your own channel?

Until then, he must remain in the attention of his constituents. And there are quite a few. According to a Reuters / Ipsos poll, 52 percent of Republican voters believe Joe Biden has taken Trump’s victory. A regular guest appearance in an existing program, your own television program or even your own media network could offer solutions.

But there is another reason why he will implement his plans this time. In the run-up to the election, it seemed likely that if Trump lost, Trump would be welcomed as a presenter on Fox News, with which he had long maintained friendly ties.

Trump furious about coverage on Fox

But Trump is furious about Fox’s election coverage and would plan to overthrow the most successful conservative broadcaster. The news website Axios, set up by some former employees of the news organization Politico, reported in early November as one of the first media that Trump would have told friends that he wanted to set up his own media company.

A private network for the American cable television market seems too expensive and takes too much time. The number of ‘cable viewers’ is steadily decreasing and even Oprah Winfrey needed an awful long time to bind a fixed, large group of viewers to her channel. In addition, according to experts, Trump’s erratic attitude would make long-term agreements with advertisers impossible.

Then you would think that setting up a program for an existing channel. Fox News is the most suitable partner for this, but so fell out of favor with Trump. And even if they settle their fight, no major American channel has according to Indiewire ever worked with individuals running for president. Not even Fox.

Smaller stations, such as the Trump-loving Newsmax and One America News Network, are unlikely to qualify due to their limited viewing figures. Rumors that Trump would want to take over Newsmax completely were, by the way, recently rejected by the CEO of the company.

‘He will then eventually just become another voice in the media’

With regard to all these obstacles, according to experts, Trump would do well to create a digital media channel, on which his Make America Great Again (MAGA) supporters could subscribe at a monthly rate. An online medium can also fully conform to the way Trump has presented himself in the media over the past four years; namely with short, fierce contributions at strategically planned moments.

However, there is a big disadvantage to setting up your own medium, in whatever form, according to former CNN correspondent and news anchor Frank Sesno. Against Deadline he says Trump’s voice will be marginalized if he makes any long-term commitment. “He will eventually become just another voice in the media.”

But regardless of how Trump will come back into the picture, both the US and the international media face a huge challenge. University researcher, journalism lecturer and former CBS News boss Andrew Heyward says (also in conversation with Deadline) that almost everything Trump as the unofficial leader of the Republicans (more than 73 million people didn’t vote for Biden) is going to say about the goings-on in the White House over the next four years could become newsworthy. However, according to Heyward, the media must ensure that they do not spread falsehoods.

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